There’s no question that corporate advertising, when done well, can be a very persuasive way to get a message across. There is a whole field of study on effective advertising techniques based on the concepts laid out in the book “Ogilvy On Advertising” by the famous creative director David Ogilvy. Many art schools and universities also have whole departments dedicated to the study of effective advertising techniques, and these schools focus on the art and science of how to persuade a consumer to part with their money and buy a new brand.
Advertising Back in the Day
The reality, however, is that advertising approaches evolve greatly over time. What was effective in copywriting back in the 1940s is now seen as dated and wordy. Back in the 19th century the old advertisements were very folksy in their style, and often made outrageous claims for the effectiveness of certain products, from Coca-cola soft drinks to patented medicines like Lydia Pinkham’s Vegetable Tonic.
Today, the Internet is a major force in getting advertising messages across. Since the Internet became a tool for people to use in their daily lives via cell phones, advertising has evolved to fit into social media platforms. Now Twitter, Facebook and Instagram are all major forces in getting brand messages across, often by seeming not to be advertising at all. All of this has changed the way corporations now get their messages across in a big way.
The Tried and True Still Works
It’s interesting to see how much certain approaches, like mobile advertising los angeles via bus billboards, still work. These forms of advertising are able to reach a big audience just by driving around through a major city and getting a lot of attention from passers-by. Yes, the Internet has certainly sparked an evolution in advertising messaging, but the truth is that some forms, like mobile advertising, are still highly effective.